HR Advisory · Canada & the United States

We Didn't Just Learn These Practices - We Built Them.

Over the years, Culture Core Group has grown by intentionally building and refining our own leadership, culture, performance, and HR systems inside real operating businesses.

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We run three IT companies and have staffed service desks, carried on-call, and lost good techs to burnout, so we understand MSPs and IT services firms particularly well. We also work with professional services, engineering, SaaS, and family-owned businesses, because the fundamentals travel.

What we can help you build

  • Build a Leadership Team That Leads Well

    Develop confident managers who communicate clearly, coach effectively, and create accountability.

  • Create a High-Performance Culture

    Move beyond values on the wall to practical systems that strengthen engagement, ownership, and trust.

  • Hire the Right People

    Design hiring processes, interview frameworks, and scorecards that improve hiring decisions.

  • Develop Performance Systems

    Implement clear expectations, measurable goals, regular feedback, and meaningful performance conversations.

  • Strengthen Your HR Foundation

    Create policies, processes, and compliance practices that support sustainable growth.

  • Scale Your Business with Strategic HR

    Whether you need occasional guidance or ongoing executive-level HR leadership, we can partner with your leadership team.

Plakilla Sandell

Who you'll work with

Plakilla Sandell

HR Director · CPHR · SHRM-SCP

Plakilla holds both the Canadian CPHR designation and the US SHRM-SCP, the pairing that qualifies HR work on either side of the border. She runs HR for Culture Core Group's own 35+ people, and has helped hire thousands of employees over the course of her career. She leads every advisory engagement personally.

Wim Kerkhoff

Where these systems came from

Wim Kerkhoff

Founder & CEO

Wim started the company in 2007 because he always wanted to create a place where work could actually be fun: a company with a great culture, amazing people, no bureaucracy, and zero toxic relationships.

The leadership, culture and hiring systems this practice sells are the ones built to run improvingit, Crafty Penguins and TopLeft.

Why learn from us?

We aren't consultants who only advise. We're operators.

Everything we teach has been implemented inside our own businesses, from performance management and leadership development to culture initiatives, recruitment systems, and HR strategy.

We've experienced the challenges, made the mistakes, refined our approach, and continue to improve every year.

Our goal is simple - Help you build healthier organizations where people thrive and businesses grow.

  • Average employee tenure 5.66 yrs higher is better
  • Voluntary turnover, trailing 12 months 9.3% lower is better
  • eNPS (employee net promoter score) +70 higher is better
  • Average time to hire 21 days lower is better

Our figures are pulled from our BambooHR HRIS database. Industry comparisons are shown for context.

Ways we can partner

  • Fractional HR Leadership
  • Leadership Development
  • HR Strategy
  • Organizational Culture
  • Performance Management
  • Recruitment Strategy
  • Employee Engagement
  • Executive Coaching
  • HR Compliance
  • HR Audits

Ready to Build a Stronger Team?

Whether you're just beginning to formalize your people practices or looking to strengthen an existing team, we'd love to have a conversation.

Book a Discovery Call